PPC Management Services to fuel your Sales

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PPC Management: What, Why, Who, Where & When

What is PPC?

PPC or Pay-Per-Click is a digital marketing model in which advertisers pay a fee only when their ads are clicked. PPC ads can be set up on Search Engines like Google and Bing, and on social media websites like Facebook, Instagram, Twitter and LinkedIn.       

Why PPC?

With Pay-per-Click marketing, businesses can instantly start to generate sales and leads, moments after their PPC campaign has been launched. PPC ads enable businesses and their products to appear at the top in Google and Bing, which results in more online conversions.            

Who needs PPC?

If you are an individual or a businesses and want to sell or promote your products and services online, you will need PPC marketing. In addition to that, PPC ads and other forms of Social Media Marketing services, are also ideal for raising awareness and for building a brand identity.

Where to get PPC?

To set up and manage a successful PPC campaign, you will require assistance from a professional online marketing or PPC expert like Caweem.   
Our PPC experts are Google Ads Certified, and can help you grow your business with Google Ads. 

When to get PPC?

Right now !

PPC Management and its Benefits 

High Return on Investment

%

Businesses earn average of $ 2 in income for every $ 1 spent on Google Ads, according to Google, a 200% ROI

Increased Click-Through Rate

%

Ads showing at the top in Search Engines have a high CTR that is 300% more than the average CTR 

Increased Website Traffic

%

Display advertising can increase website traffic by about 300%

Increase Brand Awareness

%

According to Google, Ads can help increase brand awareness by more than 80%

Influence Purchase Decisions

%

Advertisements encourage more than 90% of consumers to make a purchase

Be Found

%

Paid Search Ads help more than 75% of consumers find the information they are looking for  

Get B2B Leads

%

65% of B2B companies have acquired customers through LinkedIn paid ads.

Most people are fine with ads

%

More than 60% of online consumers will click a Google Ad

High Conversion Rates

%

PPC visitors are 50% more likely to make a purchase than organic visitors

Small Businesses need PPC

%

More than 70% of small businesses run PPC campaigns

Attract Commercial Searches 

%

Paid ads get 65% of all clicks when a user needs to buy a product online 

Get more Clicks

%

More than 40% of clicks go to the top 3 paid ads in search results

Why Caweem PPC Management

Google Ads Certified Professionals

All our digital marketing experts are Google Ads Certified, and have been trained by Google to help you run successful marketing campaigns. We have Google certifications in Search Ads, Shopping Ads, Display Ads and Video Ads. 

Transparent Pricing & Customized Plans

In the pursuit of becoming the best PPC agency, we have designed a PPC pricing calculator to ensure that our PPC management pricing remains transparent. This tool also helps us create unique PPC campaigns based on objectives defined by our clients.

Maximum Return on Investment

Your Return on Investment (ROI) means the world to us, and in order to maximize your ROI, we meticulously create brilliant advertising campaigns for all our clients using our well-established and precise ad targeting techniques.

Need more reasons to choose us? Read more about our PPC Management services below

Our PPC Management Services

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Search Engine Marketing

Search Engine Marketing (SEM) lies at the core of what we do here at Caweem and is a form of online marketing in which digital marketing agencies like Caweem help companies drive traffic to their websites and increase their sales through paid advertisements placed on Search Engines like Google and Bing.

If your company is just starting off with marketing and seeks high ROI, we recommend you start advertising online with Google Ads.

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Social Media Marketing

Social Media Marketing is a form of digital marketing that involves advertising on social media networks like Facebook, LinkedIn, and Instagram, rather than advertising on Search Engines.

A critical advantage of Social Media Marketing over Search Engine Marketing is that allows advertisers to target potential customers based on their behaviour and interests rather than their search queries.

Social Media Marketing is also ideal for raising brand awareness.

Facebook Marketing

With more than 2.5 billion monthly active users, Facebook Advertising or Facebook Ads is undoubtedly one of the best online marketing solutions out there.

We recommend advertising on Facebook if you want to target your ads to those people who are most likely to buy your product or service.

In addition to helping potential customers find you online, marketing on Facebook helps you promote brand affinity and loyalty by establishing a social connection to your products and services.

LinkedIn Marketing

LinkedIn Advertising is ideal for businesses looking to sell their products and services to other businesses.

As a pinnacle of its B2B marketing solutions, LinkedIn even allows advertisements to be targeted to specific companies and industries, and based on job title, job functions, job seniority level, education and skills, and other demographics.

Thus, we highly recommend LinkedIn if your business wants to generate B2B leads.

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Ad Copywriting

Copywriting is the pièce de résistance of the services we provide here at Caweem.

It is the art of writing to induce users into buying your products and services. Nobody will do it better for you than we will.

Audience Research

Unlike most other PPC companies, we at Caweem conduct an Audience Research or a Demographic Research to identify and rank groups of consumers in the order of how likely they are to convert.

We then target ads starting from those groups that are most likely to convert. From our experience, this approach tends to generate much better ROI than approaches that do not utilize this technique.

Remarketing

Remarketing, as the name suggests, is the process of re-targeting your ads to website visitors who left your website without converting.

In simpler terms, if people have visited your website or mobile app in the past, and have not purchased your product or service yet, you can use remarketing to continue to persuade these people to consider your products and services until they make a purchase.

Remarketing can boost conversion rates by more than 150% and since 98% of website visitors leave websites without ever making a purchase, let us manage your marketing campaigns so that we can turn these visitors into customers with the help of remarketing.

Landing Page Development

A Landing Page is the web page users arrive at after they click on an advertisement.

The purpose of this page is to convince website visitors to buy a product or service, or to fulfill other conversion goals such as signing up for a newsletter etc.

Therefore, we design each and every element of a Landing Page, including call to action (CTA) elements, with utmost diligence to ensure maximum conversions through the best possible landing page experience.

How much does PPC management cost?

Ask Estimadora, our smart estimation tool!

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Goals and Campaigns

What are your Marketing Goals? Select as many campaigns as you would like to create

Sales

Leads

Website Traffic

Product & Brand Consideration


Brand Awareness

download campaigns

App Downloads

get phone calls

Phone Calls

E-commerce Sales

In-Store Visits

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Additional Basic Services

Google Analytics Integration

We'll embed Google Analytics Tracking into your website to track Clicks and other user interactions on your website.

Conversion Analysis Reporting

We'll send you monthly reports about well how your Marketing Campaigns are performing based on the data collected from your website. This service is absolutely Free!

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Additional Services

Google Analytics Integration

We'll embed Google Analytics Tracking into your website to track Clicks and other user interactions on your website.

Conversion Analysis Reporting

We'll send you monthly reports about well how your Marketing Campaigns are performing based on the data collected from your website. This service is absolutely Free!

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Basic Targeting

You have selected our Basic Audience Targeting package which includes all of the essentials you need to start running your Ads. Click "NEXT STEP" below to proceed.

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Additional Targeting Options

Would you like to target ads based on your potential customers' Location, Device, and/or Language?

Location Targeting

Device Targeting

Language Targeting

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Advanced Targeting

You have selected our Advanced Targeting Package which includes all of the audience targeting techniques available in Google Ads.

These advanced Audience Targeting techniques include:

  • Demographic Targeting: Allows targeting ads based on demographics such as age, gender, marital status, education etc.
  • Remarketing: Allows targeting ads to people who have previously visited your website or app but have not made a purchase yet.
  • Targeting Affinity Audiences: Enables targeting ads based on lifestyles, passions and habits of consumers.
  • Targeting In-market Audiences: Allows targeting ads to those consumers who are actively looking for a product or service similar to what you are offering.
  • Targeting Similar Audiences: Helps find new customers based on the characteristics of existing customers
  • Customer Match Targeting: Allows targeting ads to existing customers and to other customers like them
  • Targeting Custom Intent Audiences: Enables targeting Display and Video Ads based on in-market keywords, URLs and apps that your ideal customers are interested in
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Targeting Custom Intent Audiences

Custom Intent Audiences enables businesses to target their Display or Video Ads to people based on specific in-market keywords, URLs, and apps that they have searched for or are interested in.



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Customer Match Targeting

This audience targeting technique allows businesses to re-engage with their existing customers based on online and offline customer data provided by the business. In other words, Customer Match will target your ads to your existing customers and to other customers like them.



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Targeting Similar Audiences

Targeting Similar Audiences is a technique that helps businesses find new customres based on the charactersitics of their exisitng customers.



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Targeting In-market Audiences

In-market targeting enables businesses to promote their products and services to potential customers who are actively researching products or services on the internet and are considering buying something similar to what you are offering.



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Targeting Affinity Audiences

The Affinity Audiences targeting strategy allows businesses to target audiences based on their lifestyles, passions and habits. In other words, your ads will only be shown to those people who have demonstrated a high degree of passion or affinity towards what you offer.



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Remarketing

Remarketing enables businesses to remarket their product and services to people who have previously visited their website or mobile app but did not make a purchase. With remarketing, ads for your products and services are strategically shown to these people multiple times and on multiple websites to encourage them to make a purchase.



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Demographic Targeting

Demographic Targeting allows businesses to target ads at specific potential customers based on demographic factors such as age, gender, household income, marital status parental status, home ownership, and education level.



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Define your Custom Marketing Techniques

You have selected our Customized Targeting Package. To specify audience targeting techniques for your ads campaign, click "NEXT"

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Marketing Techniques and Strategies

What kind of Marketing Techniques should we use for your campaign?

Basic Marketing Techniques

Select this option if your Ads campaign requires basic targeting techniques only like Location Targeting, Device Targeting, and Language Targeting or if you are just beginning with Google Ads.

Custom Marketing Techniques

Select this option if you would like to choose the exact Audience Targeting techniques that are required for your Ads campaign

Advanced Marketing Techniques

Select this option if you want your Ads campaign to utilize all possible Audience Targeting techniques

Warning: Please select ONE option only !


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Shopping Ads

To understand if we should run Google Shopping Ads for products, please answer the following .

We can always add more products later.

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Video Ads

Video Ads are video based marketing campaigns that allow you to display video advertisements on YouTube and across the Google Display Network.

Video Ads are ideal for promoting brand awareness and product consideration.

In addition to that, Video Ads can help your business generate more website traffic and high quality leads as well. 

Do you want to attract more customers with the help of Google Video Ads?  

Video Ads Required

Yes, my businesses needs Video Ads to promote awareness and consideration of our brand, products and services.

Video Ads Not Required

No, my business does not need Video Ads to promote awareness and consideration of our brand, products and services.

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Display Ads

Display Ads are graphic ads that can reach more than 90% of global internet users through a network of millions of websites and apps including YouTube.

These "banner ads" that look like billboards on the web, contain images and text, and are ideal for promoting your business to people when they are browsing websites, watching YouTube videos or using mobile apps.       

Do you want increase the brand awareness of your business on the internet with the help of Google Display Ads? 

Display Ads Required

Yes, promote my brand's awareness on the internet using Display Ads.

Display Ads Not Required

No, I do not need to promote brand awareness with the help of Display Ads

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Search Ads

Search Ads are displayed when users search for a product or service in Search Engines like Google.

Do you want your business to be found for certain keywords on the internet? 

Search Ads Required

Yes, my business should show up in Search Engines for keywords relevant to my business.

Search Ads Not Required

No, I do not want my business to be found for important keywords.

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Advertising Budget

What is your monthly budget for the ads that you want us to manage?

Would you like to specify a maximum budget for your ppc advertising campaign? If you are not sure, you can select a range now and you can specify the exact budget later.

Please specify your maximum monthly advertising budget in United States Dollars (USD) only! Note that the amount you enter here is the amount you will have to pay to Ad networks like Google Ads, Facebook Ads, LinkedIn Ads etc.

Caution: Low Budget!

Although we try our best to maximize the Return on Investment and profitability of your advertising campaigns, a monthly budget below $1000 may not yield the best possible Return on Investment.

Do you still wish to continue?

Please specify the range of your monthly advertising budget in United States Dollars (USD) only !

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Marketing Agency Details

If you are a marketing agency or an independent marketing professional, please enter your details below.



How many people work at your marketing agency? Select an Employee Range.

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First things first

Are you a marketing agency or a marketing consultant trying to obtain a quote from us on behalf of another company?

This is just to understand if you are an intermediary marketing agency/professional or not.

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Cost Factor

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Thanks

That is all the information I need to make an estimate.

If you need to provide more detailed information and specifications to us, you can do that after you have placed your order.

Click "NEXT STEP" below to receive an estimate now.

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Who are your Competitors

We can help you beat your competition if you tell us who your competitors are.

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Hi. I'm Estimadora.

At the end of this questionnaire, I will give you an estimate and you can connect with a human to discuss more about your marketing goals.

You can always make changes and add more features later.

So just relax.

And answer the following questions to the best of your knowledge.

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Package

Select one of the following recommended packages for your business

Basic
Just getting started? This one's for you!
Select Package
Standard
Boost your revenues and profits with this package.
Select Package
Premium
Dominate your industry and conquer world markets.
Go Premium
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Company Details

To help your business grow, we need to know about your company.

If your website domain is example.com, then your work email should be something like [email protected]


How many people work for your company? Select an Employee Range.

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Final Cost

The final estimated price is :

/month

Go ahead and click "Start My Ads Campaign" below, to submit your request to us.

You DO NOT have to pay anything now and a credit card IS NOT required to place an order!


Summary

Package Details Information Quantity Price
Discount :
Total :/month
I hereby certify that all the information I have provided in this questionnaire is truthful and accurate to the best of my knowledge. If I have provided inaccurate, incomplete, incorrect or deceitful information, I acknowledge that the estimate provided by this estimation tool would be deemed void, and that the actual price of the products and services I purchase from Caweem LLC may be higher or lower than the one quoted by the estimation tool. In any case, I understand that the purpose of this estimation tool is to provide an estimate quote of the services provided by Caweem LLC, and acknowledge that the actual prices of services will be confirmed by one of the members of Caweem LLC. Furthermore, I understand that the price quoted by the estimation tool does not include any Sales Taxes, or Value Added Taxes. Such taxes will be determined based on my billing address and will be added in an Invoice. I also acknowledge that the quoted estimate does not include charges for the design and production of banner ads or video advertisements, and the charges for these will be billed to me separately. 

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